The Effect of Search Engine Keyword Choice and Demographic Features on Internet Searching Success

Citation Detail

Title:

The Effect of Search Engine Keyword Choice and Demographic Features on Internet Searching Success.

Authors:

Weideman, Melius meliusw@yahoo.com
Strümpfer, Corrie¹ corrie@ctech.ac.za

Source:

Information Technology & Libraries; Jun2004, Vol. 23 Issue 2, p58-65, 8p

Document Type:

Article

Subject Terms:

*SEARCH engines
*KEYWORD searching
*ELECTRONIC information resource searching
*INTERNET
*INTERNET searching
*INFORMATION retrieval

NAICS/Industry Codes:

517110 Wired Telecommunications Carriers
517919 All Other Telecommunications
518210 Data Processing, Hosting, and Related Services
519130 Internet Publishing and Broadcasting and Web Search Portals

Abstract:

The objective of this project was to determine the effect of keyword choice and demographic features on Internet searching success through empirical research. An experiment was done with 1,109 learners, spread across forty-six institutes of higher education on three continents. A variety of relationships were then inspected: that between the number of keywords used, age, race, and gender, and the searching-success rate. The results proved that the first three of these have measurable effects on searching success, while gender has only a marginal effect. [ABSTRACT FROM AUTHOR]

 

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Author Affiliations:

¹Statistician and Senior Lecturer in Research, Faculty of Business Informatics, Cape Technikon, Cape Town, South Africa.

ISSN:

07309295

Accession Number:

14078902

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Database:

Academic Search Premier

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